[sanuk: in the wake of comfort]
- ROLE: PRODUCER / CINEMATOGRAPHER / EDITOR -
In an effort to join in on the political conversation during the 2014 mid-term elections, I co-created a faux-political marketing campaign entitled, Campaign for Comfort.
Centered around Sanuk's current umbrella slogan, "Never Uncomfortable", we leveraged one of Sanuk's most unique and popular athletes, professional wakeboarder and tv personality, Bob Soven, to lead the charge of spreading comfort to the masses. Why? Because a more comfortable you, is a more comfortable America and that is comfort you can believe in!